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Privacy Policy

Privacy Policy

This policy applies to Icy Lemonade as or Eddbee group AB on all websites. The personal data policy applies when Icy Lemonade provides services and products in connection with purchases, customer service matters, other contact with Icy Lemonade and visits to the website.

Your personal information is important to us

Icy Lemonade collects and processes personal information about you when you visit or make a purchase on one of our websites or alternatively contact Icy Lemonade via email or social media. Icy Lemonade protects your privacy and strives for a high level of data protection. This privacy policy explains why as well as how we collect and use your personal information. It also describes your rights and how you can enforce them. For us, it is important that the personal information you as a customer and reader entrust to us is handled in a careful, responsible, transparent and legal manner.

Who is responsible for the data we collect?

Icy Lemonade is responsible for personal data for Icy Lemonade’s processing of your personal data and is responsible for such processing taking place in accordance with applicable legislation.

What is personal information?

Personal data is any kind of information that can be directly or indirectly attributed to a natural person who is alive. Examples of personal information are name, email address, telephone number and social security number. Pictures and sound recordings are also personal information, although no names are mentioned. Encrypted data and various types of electronic identities (eg IP numbers) are personal data if they can be linked to natural persons.

Where does your personal data come from?

The main source of personal information about you is yourself, such as information you provide when you subscribe, contact us via e-mail and receive / respond to an e-mail. Personal data is also created as a result of you reading information on our website, using services and communicating with us. For example, we can save visitor, traffic data and other communication data. Examples of such personal data are, your IP address. This information is collected via so-called cookies and is used to get to know you so that we can direct relevant information to you. In order to do this, we need your consent. You do this by accepting cookies when you visit our website.

Examples of personal data that we collect about you if we need them

First and last name. Date of birth, gender, citizenship, occupation / employment / education, place of birth. Social security number (only when purchasing an annual card). Address check against SPAR. Contact details (address, email and telephone number). Purchase information (eg which item / subscription has been ordered). Ev. notes you choose to leave. Correspondence regarding complaint.

Case history when purchasing in Icy Lemonade. Cookies

In a cookie it is possible to see / follow a user’s browsing. Cookies are used to give you as a visitor access to various functions and to customize newsletter content. We use cookies to personalize content in our advertising. We also use cookies on our website so that we can keep statistics on how much the web is used. A cookie is a text file that is saved to your device so that the website can recognize your device. This cookie contains no personal information. There are two types of cookies, permanent and temporary (so-called session cookies). Permanent cookies are stored as a file on your device for an extended period, while session cookies are temporarily placed on your device and used only during the time you browse the page. Then it is deleted. If you want to know when your device is receiving a cookie, you can set your browser to notify you. This way you have the opportunity to accept or reject a cookie. Your device can also be set to reject all cookies. If you choose not to accept cookies, please note that some features of our online services will no longer work as intended.

Notably about consent for direct marketing

Provided you have given us your explicit consent, we will continuously send and publish information and marketing based on your profile via various digital contact surfaces. You may refrain from receiving marketing communications from us at any time by clicking on unsubscribe in the e-mail or SMS communication that we send you. It is also possible to contact Icy Lemonade via info@icylemonade.com for assistance in rejecting our communication.

How long do we keep the information about you?

Your personal data is only stored as long as there is a need to save it to fulfill the purposes for which the data was collected. Icy Lemonade may save the data longer if needed to comply with legal requirements or to safeguard Icy Lemonade’s legal interests, e.g. whether a legal process is in progress.

Who can we share your personal information with?

Your personal data may be shared with other companies. These are the Eddbee group AB personal data clients and to our subsidiaries companies. A personal data client is a company that processes information on our behalf and according to our instructions. Icy Lemonade’s personal data clients perform services on behalf of us, for example when sending out newsletters or when delivering ordered goods. All extradition will be done by law and your personal data will not be used for any purpose other than those we informed you about. We have written agreements with all personal data clients through which they guarantee the security of the personal data processed and undertake to comply with our security requirements as well as restrictions and requirements regarding international transfer of personal data. When your personal data is shared with a company that is independently responsible for personal data, the counterparty’s privacy policy and personal data management apply. We share your personal information with certain companies that are independently responsible for personal data. Examples of independent personal data managers with whom we share your personal data are: State authorities in case of suspected crime. Companies that offer payment solutions (card-redeeming companies, banks and other payment service providers).

Where do we process your personal information?

We always strive for your personal data to be processed within the EU / EEA and all our own IT systems are located within the EU / EEA.

Your rights

Under EU data protection law, you as an individual have certain statutory rights in relation to the personal data we handle about you. If you find information about yourself or related persons that you do not wish to be published on Icy Lemonade’s website for any reason, we are grateful if you contact us via info@icylemonade.com You also have the right to complain to the national data protection authority, formerly the Data Inspectorate) if you believe that our processing of your personal data does not meet the requirements of EU data protection law. Access to your personal data: You have the right to access your personal data and how they are processed. Correction, deletion or restriction: You have the right to correct data that you believe is incorrect. In some cases, you also have the right to have your personal data deleted. However, it does not matter if your personal data is still necessary to keep, for example if the law requires that we store the data or if the information is needed to fulfill an agreement we have with you. You also have the right to request that processing of personal data be restricted for a shorter period of time as we investigate possible errors. Withdraw consent: If you have consented to some treatment, you always have the right to withdraw your consent. Objection of balance of interest: When treatment is carried out on the basis of a balance of interest, you have the right to object to the treatment at any time. Opposition to direct marketing: You have the right at any time to object to the processing of personal data that concerns you for direct marketing. Then personal data will no longer be processed for such purposes Data portability: You have the right to data portability, which means that in certain circumstances you have the right to access any personal data about you that you have provided to us, in order for you to be able to transfer the personal data to another personal data controller.


If you wish to exercise any of your statutory rights, please send a written and self-signed request to the address given below. You can also always contact Icy Lemonade through our website if you have any questions regarding the processing of your personal information. We will respond in writing to your address that is saved in the civil registry. You can also contact Icy Lemonade for any comments or complaints about how we handle your personal information via info@icylemonade.com.

Purpose and legal basis for the processing of your personal data

Your personal data will be processed for the following purposes on the basis of the legal basis set out below. Below we also describe how we process your personal data for marketing purposes. Purpose Legal basis To manage booking.

  • To fulfill an agreement of which you are a party. To fulfill your orders for services and subscriptions.
  • To fulfill an agreement of which you are a party. Targeted marketing, after approval from you, we send out newsletters.
  • Consent means that you approve this type of treatment.
  • Balancing of interests. Correspondence to questions asked by Icy Lemonade via info@icylemonade.com or to another responsible person at Icy Lemonade. Received via email, phone or digital channels including all social channels.
  • Balancing of interests. Investigation of possible complaints. Received via email, phone or other digital channels, including social media.
  • To fulfill an agreement of which you are a party.
  • Balancing of interests. Financial management, bookkeeping and accounting. We use your transactions for our bookkeeping and accounting.
  • To fulfill legal obligations.


Icy Lemonade reserves the right to make changes to these terms. It is therefore advisable to visit this site regularly to read these terms.

ICY LEMONADE c/o EDDBEE GROUP AB Box 7033 402 31 Gothenburg Sweden